The menu aims to connect long-time customers with newer generations. Credit: Taco Bell IP Holder, LLC.

Taco Bell has announced the revival of its Decades Menu, featuring items from the past five decades for a limited period.  

From 31 October 2024, the menu will include classics such as the ’60s Tostada and ’70s Green Sauce Burrito, with the lineup continuing through to the ’00s Caramel Apple Empanada. Each will be available for under $3 for a limited time at participating stores nationwide. 

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The Decades Menu has aimed to connect long-time customers with newer generations since its 1962 inception.

The original Tostada from the ’60s is priced at $2.19, the ’70s Green Sauce Burrito at $2.49, and the ’80s Meximelt and the ’90s Gordita Supreme both at $2.99.

Taco Bell will also introduce the $7 Luxe Cravings Box featuring the ’90s Gordita Supreme and more.

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The brand is offering limited-edition merchandise, including hoodies and stainless steel Decades cups, to complement the menu’s theme.  

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Special promotions are expected in the Taco Bell app and through a partnership with Uber Eats, with offers such as a $1 Caramel Apple Empanada when ordering all four Decades Menu products. 

Uber Eats customers can also receive a free Decades Menu item with orders over $20 on select dates.  

The first 500 verified Taco Bell Rewards Program members can claim a box containing one hoodie and one cup on 29 October 2024. 

In September 2024, Taco Bell and Kellanova announced the return of the Big Cheez-It lineup in a limited-time deal. 

Taco Bell chief marketing officer Taylor Montgomery said: “Everyone remembers the moment they fell in love with Taco Bell and that one special menu item that brings you right back. 

“The Decades Menu and the merch we’re creating are an ode to our rich history and a love letter to our fans, whether they’ve been rolling through our drive-through for decades or are just about to discover their first Caramel Apple Empanada.”