PopUp Bagels aims to introduce its bagel concept to a wider audience. Credit: Elena Veselova / Shutterstock.

New York-based PopUp Bagels, known for its “Grip, Rip and Dip” bagel concept, has announced nationwide expansion through franchising.  

The company recently concluded a Series B funding round and appointed Tory Bartlett as CEO to spearhead this growth, effective from 30 September 2024. 

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The decision to franchise follows the successful Series B funding round led by Stripes, with investments from notable figures in business, sports and entertainment such as John Davis and Darren Rovell.  

The move demonstrates PopUp Bagels’ aim of bringing its acclaimed bagel experience to major markets across the country. 

Tory Bartlett was previously chief brand officer at Moe’s Southwest Grill and has held significant positions at Schlotzsky’s and Southern Proper Hospitality.  

His expertise in franchising, operational strategy and brand growth within the foodservice industry is expected to add value to PopUp Bagels’ national rollout. 

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Bartlett said: “PopUp Bagels has something truly special, and I’m excited to lead the brand through this next phase of national expansion. With a strong foundation already in place, my focus is on scaling thoughtfully while preserving the high quality and uniqueness that set PopUp Bagels apart”. 

His focus on simplifying operations and maintaining high standards — serving fresh, hot, whole bagels — will be central to PopUp Bagels’ mission as it grows. 

With his guidance, the brand aims to introduce its “Not Famous But Known” bagel concept to a wider audience while ensuring that each new location embodies the essence of what has made the brand a success. 

PopUp Bagels founder and former CEO, now chief brand officer Adam Goldberg said: “Tory’s experience in driving growth through franchising makes him the ideal leader for PopUp Bagels as we expand. 

“His strategic vision aligns perfectly with our plans to scale while maintaining the quality and culture that set us apart.”