Beard Papa’s has 475 stores across 15 countries and territories. Credit: Fx Erick Martin/Shutterstock.

Japanese cream puff chain Beard Papa’s is expanding its US presence with the opening of new outlets in New York and Cambridge.  

The brand is scheduled to open its third New York City store in the Financial District on 16 November 2024, followed by another store in the brand-new CanalSide Food + Drink hall at CambridgeSide on 14 November 2024, marking its expansion into Boston. 

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They will offer customers a variety of shell options: original, green tea éclair, chocolate éclair, strawberry éclair, honey butter éclair, dulce de leche éclair, OREO cookie crumble éclair and ube. Each shell can be filled with a range of cream custard choices.  

Both stores will offer new menu items such as crème brûlée and fondant lava cakes, alongside seasonal specials and beverages. 

Beard Papa’s marketing director Mark Nathan said: “Our cream puffs are baked fresh on-site every day and are some of the largest you’ll ever experience. With real vanilla bean, premium custard and high-quality ingredients, Beard Papa’s is more than just a dessert – it’s a fun, crave-worthy experience that keeps people coming back for more. 

“We’re also thrilled to be opening our third store in New York City to meet the growing demand from New Yorkers, who have a deep appreciation for Japanese baked goods and an undeniable love for our cream puffs.” 

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In February 2024, Beard Papa’s bolstered its US presence with new stores in Boston, Massachusetts and South Jordan, Utah. 

Founded in 1999, it has transformed from a modest bakery to an international brand with 475 stores across 15 countries and territories.