Prime Shrimp views its responsibly farmed shrimp as a nutritious alternative to traditional proteins. Credit: Yaroslav Astakhov/ Shutterstock.

Prime Shrimp, recognised for its innovative approach to increasing shrimp consumption, has announced its expansion into select Whole Foods Market locations throughout the US.  

The expansion places four of Prime Shrimp’s most sought-after flavours – Signature, Lemon & Cracked Pepper, Garlic Herb Butter and New Orleans-Style BBQ – in more than 200 stores across the northeast, north-Atlantic, mid-Atlantic, south and southwest regions of the country.

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Prime Shrimp’s Whole Foods Market account manager Tom Welles said: “Expanding Prime Shrimp’s availability in the US by launching with Whole Foods Market marks the achievement of a long-held aspiration for our brand. Whole Foods Market’s values resonate with our mission to offer better, more sustainable nourishment that fits seamlessly into the lives of the modern, conscious consumer. 

“Given the growing demand for our products in the US, Whole Foods Market is the ideal collaborator to broaden our reach and make Prime Shrimp’s easy-to-cook shrimp offering more accessible.” 

The company’s flagship offering is a responsibly farmed shrimp that comes ready to cook in a vacuum-packed pouch.  

This product is designed to alleviate common cooking hassles such as odour, preparation time, messiness and handling raw seafood. 

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Prime Shrimp’s unique cook-in-pouch method aims to simplify seafood preparation, positioning shrimp as a regular protein choice for consumers.  

The brand views its responsibly farmed shrimp as a nutritious alternative to traditional proteins such as chicken, beef and pork.  

Sourced from responsible aquaculture practices in Ecuador, Prime Shrimp complies with Whole Foods Market’s strict responsibly farmed seafood standards which exclude the use of certain chemicals typically employed in shrimp farming and processing. 

Headquartered in New Orleans, Prime Shrimp is dedicated to creating frozen shrimp products in sauced and seasoned varieties.