As part of the project, Walk-On’s aims to deliver its acclaimed sports bar experience to a broader audience across the US. Credit: Walk-On’s Sports Bistreaux / PRNewswire.

Walk-On’s Sports Bistreaux has entered an agreement with Port Royal Brands to expand its footprint across the Georgia and Tennessee markets in the US.

The deal involves the development of 20 new restaurants, reflecting the first major move since the introduction of Walk-On’s new restaurant format, which includes a reduced footprint, advanced technology, and an improved guest experience. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The first of the new Walk-On’s establishments under Port Royal is slated to open its doors in 2025.  

Port Royal Brands’ founder and chairman Phil Sanford is recognised for his previous success with The Krystal Company Restaurant Brand, which he expanded to more than 400 restaurants.

Sanford also served as chairman and CEO of Jackson Hewitt Tax Services, where he led a re-capitalisation effort and expanded tax preparation services in Walmart stores nationwide.

Sanford said: “Port Royal is excited to begin our partnership with a truly authentic restaurant brand that creates a home team environment for sports enthusiasts of all ages.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“With Walk-On’s, we have found a uniquely amazing brand with differentiated food that is well-positioned for growth.”

The partnership will also benefit from the involvement of Port Royal Brands CEO Jef Wallace.

His expertise spans strategy creation and transformation execution across several global restaurant brands.

The planned Walk-On’s locations will showcase a modern prototype design featuring an enhanced exterior, immersive sports viewing experience, and cutting-edge kitchen technology.

Walk-On’s CEO Chris Porcelli said: “Walk-On’s knows partnering with the right people that share our game day mentality will help us achieve our long-term growth goals.

“We are thrilled to have Phil and Jef join our roster of exceptional franchisees. The Port Royal team will help us expand our footprint throughout the Georgia and Tennessee markets to continue to make Walk-On’s the top choice of savvy sports fans everywhere.”

As part of this project, Walk-On’s aims to offer the sports bar experience to the audience in the US.