The venue continues to offer a fine selection of beers, ciders, wines and no- -or-low-alcohol options. Credit: Slavun/ Shutterstock.

Morecambe pub the Chieftain Hotel has reopened after a six-figure investment in its revamp.

Known for its iconic chieftain figure since the 1830s, the pub remains community-based while introducing new features and enhancements.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The pub underwent extensive renovations after closing in November 2023, including replacing fixed seating with flexible tables and chairs.  

A new sports area now features three large HD TVs, a pool table and a dartboard for pub sports enthusiasts. 

The outdoor drinking space has been refreshed with new paint and festoon lighting.

The Chieftain Hotel also updated its signage with a new blue scheme.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It continues to offer a selection of beers, ciders, wines and no-or-low-alcohol options at competitive prices. 

Chieftain Hotel operator Tzarina Clarke Devine said: “We can’t wait to welcome guests back to our new-look pub with our reopening weekend events set to bring the community together for an unforgettable few days. 

“The Bay Veterans’ charity means a lot to us all in Morecambe, so we are thrilled to see so much interest and passion in raising as much money as possible for the charity this Saturday. 

“The work completed has not only enhanced our warm and welcoming atmosphere but also strengthened the pub’s community spirit, which was at the heart of our thoughts during the investment.” 

The reopening celebrations include musical performances from local talent and fundraising events. 

Activities such as raffles and “brave the shave” events aim to support military veterans in Morecambe.  

These efforts are part of Craft Union’s Make it a Million campaign, which has raised more than £700,000 for local causes through its network of 600 pubs nationwide.