Blinkit, the quick-commerce arm of Indian food delivery platform Zomato, has launched Bistro, a new app dedicated to delivering snacks, meals and beverages within ten minutes.
The move is seen as a direct challenge to Zepto’s recently unveiled Zepto Cafe and marks Zomato’s second venture into the instant food and grocery delivery market.
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Blinkit’s Bistro aims to provide a swift delivery service for a range of ready-to-eat food items such as samosas, sandwiches, coffees and pastries.
Bistro mirrors its competitors, offering a curated selection of snacks, drinks and meals from key kitchen locations.
The app is currently in a pilot phase, available only in areas of Gurugram, a city in the Indian state of Haryana, as reported by The Times of India.
The app is positioned to compete with similar offerings such as Swiggy’s Bolt and Zepto Cafe.
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By GlobalDataThe introduction of Bistro comes at a strategic time for Blinkit, as rapid delivery companies increasingly look to capitalise on the food delivery segment.
The shift is intended to tap into new revenue streams, supplementing existing quick-commerce services, which already promise grocery deliveries in under ten minutes.
In early December 2024, Zomato raised more than Rs85bn ($1bn) through a qualified institutional placement – its first significant fundraising since going public in 2021.
The company plans to strengthen its quick commerce operations in response to fierce market competition.
