Rebel Foods’ direct-to-consumer platform EatSure has introduced a group ordering feature, allowing users in India to order from various restaurants in a single transaction.
This new service, described as a “Food court on an App,” provides users with the ability to create shared carts for group orders.
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The feature is designed to enhance the dining experience by offering convenience and choice and is now available in more than 75 Indian cities, including Delhi, Mumbai, Bengaluru, and Hyderabad.
It promotes collaboration and convenience, as every participant can add their preferred dishes from any of the restaurants within EatSure’s portfolio.
The host manages the order and payment, sharing a link for others to join. This system ensures transparency and real-time updates, allowing all members to see the shared cart and track the order’s progress.
EatSure’s new feature streamlines the ordering process by enabling personalised cart management, where individuals can select, customise, and label their items for easy identification upon delivery.
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By GlobalDataReal-time notifications keep the group informed of any changes, ensuring smooth coordination. The feature not only adds value through convenience but also offers additional discounts for group orders, augmenting the customer experience.
Rebel Foods EatSure co-founder and CEO Sagar Kochhar said: “At EatSure, we are always striving to solve for broken experiences/unsolved need gaps in food ordering.
“The new group ordering feature aligns with the same, wherein we let a group of friend’s / family members to build a joint cart by adding products from their choice of restaurants, such that everything gets delivered to them in One Order.
“It’s more than just ordering food; it’s about connecting people through a shared culinary journey.”
Recently, Rebel Foods secured an investment from the affiliates of global investment company KKR.
