With 21 outlets in Singapore, the bakery has now expanded to the Philippines. Credit: The Mariner 4291/ Shutterstock.

Jollibee Food Corp (JFC) has launched the Singaporean bakery-café chain Tiong Bahru Bakery in the Philippines.  

The brand’s inaugural international store is situated at Verve Residences Tower 2 in Bonifacio Global City, Taguig. The bakery operates from 7am to 10pm, as reported by Marketing Interactive. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Tiong Bahru Bakery serves French-inspired handcrafted pastries and speciality coffee supplied by Singapore’s Common Man Coffee Roasters (CMCR).  

With 21 outlets in Singapore already, the bakery’s international expansion has taken place through a joint venture formed in August 2023 between Jollibee Food Corp and the Singapore-based Food Collective. 

Jollibee Group Philippines CEO Joseph Tanbuntiong said: “For years, the Tiong Bahru Bakery has been synonymous with serving the epitome of croissants and an array of delectably unique creations.  

“Now, with its arrival in the Philippines, we want the location to be the people’s go-to spot where they can indulge in freshly baked products while soaking in the store’s inviting ambience.”   

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The joint venture’s strategy included the launch of Common Man Coffee Roasters in the Philippines. Its first location opened at Ayala Triangle Gardens in Makati City in January 2024, as reported by World Coffee Portal.  

The expansion of Tiong Bahru Bakery aligns with Jollibee Group’s broader growth plans, as evidenced by its recent acquisition of Tim Ho Wan, a Michelin-starred dim sum restaurant based in Hong Kong.  

In November 2024, Jollibee Group disclosed its purchase of an additional 8% stake in Tim Ho Wan in a deal valued at $15.3m. 

According to a statement filed with the Philippine Securities and Exchange Commission, the transaction involved the transfer of ownership and management of Tim Ho Wan from Titan Dining LP’s subsidiary to Jollibee Worldwide, a wholly-owned subsidiary of Jollibee Group.