The menu offers signature options such as the Cookies and Cream and the Donkey Kong. Credit: Farion_O/ Shutterstock.

US-based milkshake brand The Straw: Modern Milkshakes has announced a national franchise expansion programme.  

The move aims to extend the company’s reach beyond its established customer base in Orange County and Los Angeles.  

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Entrepreneurs have been invited to explore franchising opportunities, with initial targets including Las Vegas, Arizona, San Diego and Los Angeles, and plans for further regional expansion. 

The Straw: Modern Milkshakes founder Patrick Nguyen said: “Starting with very little funding, I understand how difficult it can be to operate a restaurant.”  

“With over 30 years of experience, I’ve crafted a menu and system that eliminates guesswork and minimises costs to maximise profits. I’ve done the hard work so future franchisees don’t have to. Our model is built for success, with low overheads and high profit margins, which has created strong customer loyalty and brand recognition.” 

Drawing on his diverse professional background in culinary arts and bartending, Nguyen claims to have crafted a memorable experience at The Straw.  

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The outlet pays tribute to 1950s-style iconic diners and jazz clubs, offering an atmosphere that is “both nostalgic and easy for franchisees to operate”.  

Its shakes include signature creations such as the Cookies and Cream Milkshake with house-made edible cookie dough and the Donkey Kong Milkshake featuring bananas, butter and a cannoli shell. 

The brand also offers vegan options and shakes infused with beer or spirits.  

Nguyen added: “Our innovative milkshake menu, combined with live music and exciting events, helps build an unforgettable experience.”  

“Every visit to The Straw leaves customers wondering: ‘What’s going to happen next?’ We’ve created a dynamic and unique environment that keeps people coming back.”