The Malaysian brand ZUS Coffee opened new outlets at Changi Airport in October 2024 and at Westgate Mall, Singapore in January 2025. Credit: MY STOCKERS/Shutterstock.

Malaysian coffee chain ZUS Coffee has announced plans to open 150 new stores in the Philippines in 2025.  

The company, which made its international debut in the Philippines in September 2023, currently has 100 outlets. The latest in the Philippines opened at the Starmall EDSA-Shaw shopping centre in February 2025, according to World Coffee Portal. 

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In March 2023, ZUS Coffee sold a 35% stake to the Filipino restaurant group Choi Garden Restaurant Company. 

It has achieved success with its small-format stores, app-based ordering system and value-focused menu.  

Following a funding round in September 2024 that raised RM250m ($57.5m), ZUS Coffee expanded into Singapore and Brunei. 

The brand has recently announced a 3% price increase on most drinks due to rising costs and to maintain its commitment to quality and affordability, as reported by Marketing-Interactive.  

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A ZUS Coffee spokesperson was quoted: “At ZUS Coffee, we’ve worked tirelessly to absorb rising costs wherever possible. 

“However, the unprecedented surge in the price of Arabica coffee beans and cacao, coupled with global supply chain challenges, has forced us to make adjustments.” 

The brand highlighted that Arabica coffee prices are at their highest since 1977 and cacao prices have increased by more than 160%.  

“These increases significantly impact the costs of raw materials essential to our products,” the spokesman explained. “We’ve kept price increases to 3% for most of our menu to ensure our offerings remain accessible.” 

ZUS Coffee told A+M : “Optimising our supply chain has allowed us to keep these necessities – espresso, americano, CEO latte [a stronger and more aromatic version], coconut latte and CEO coconut latte – at their current prices so customers can continue to enjoy their favourites without any changes”. 

Looking ahead, ZUS Coffee emphasises its plans to prioritise affordability.

“By streamlining operations, leveraging bulk purchasing power, and innovating our menu offerings, we aim to continue providing high-quality, reasonably priced products, even during challenging times,” it stated.