ADAM showcases the potential of AI in enhancing customer service within the foodservice sector. Credit: Production Perig/Shutterstock.

Richtech Robotics has opened Clouffee & Tea, a new food and beverage brand featuring its AI-powered robot barista, ADAM, at Town Square in Las Vegas in the US state of Nevada.

The venture introduces ADAM as the central attraction, serving a variety of teas, coffees and desserts.

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The AI technology behind ADAM, provided by NVIDIA, enables the robot to detect customer presence, engage in conversation, take orders verbally and monitor environmental changes.

ADAM is designed to prepare beverages, showcasing the potential of AI in enhancing customer service within the foodservice sector.

Richtech Robotics, headquartered in Nevada, is known for its deployment of 300 robot solutions across the US, catering to restaurants, hotels and casinos.

The company’s client list includes the Texas Rangers’ Globe Life Field, Golden Corral, Hilton, Sodexo and Boyd Gaming.

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Richtech Robotics president Matt Casella stated: “Today’s announcement is a major milestone for Richtech Robotics, marking the official launch of our innovative food and beverage brand, Clouffee & Tea.

“This grand opening highlights our ability to leverage AI-powered robotics to drive real revenue in the hospitality industry, setting a new standard for automation in customer experiences

“Clouffee & Tea at Town Square will be a vibrant destination, delivering an interactive and dynamic experience that perfectly captures the energy and excitement Las Vegas locals and visitors crave.”

In October 2024, Richtech Robotics, a provider of AI-powered service robots, operated in 20 Walmart-based restaurants across Colorado, Arizona and Texas.

Richtech has signed a binding letter of intent with Ghost Kitchens America, securing exclusive franchise rights to manage Walmart-based restaurants.