Texas-based chicken franchise Layne’s Chicken Fingers is set to open three new restaurants in February 2025 – two in Texas and one in Virginia.  

The openings are part of its strategy to meet customer demand and grow its presence in the fast-food chicken market, valued at $59.9bn. 

The new locations will bring the total to 24 stores. The new openings are taking place at 4040 S Broadway Ave, Tyler, Texas, 1617 Aquarena Springs, San Marcos, Texas, and 334 Broadview Ave., Warrenton, Virginia.  

Layne’s is edging closer to its target of 50 operational units by the end of 2025.  

The new locations will feature menu items such as chicken fingers, crinkle-cut fries and special sauce. 

Layne’s Chicken Fingers chief operating officer Samir Wattar stated: “We are incredibly excited to open these three new restaurants in February and share the Layne’s experience with even more customers.  

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“Our goal is to make Layne’s a household name, and this expansion is one more step in the right direction.” 

The franchise offers classic crispy chicken tenders, sauces, chicken sandwiches, wraps and milkshakes.  

The brand’s growth trajectory is supported by franchisee partnerships.  

It has already awarded more than 225 franchises and is strategically targeting expansion in US states including Texas, Oklahoma, Wisconsin, Florida and North Carolina.

In July 2024, Layne’s Chicken Fingers unveiled a new restaurant prototype, aimed at enhancing operational efficiency and fostering stronger community ties. 

The new prototype facility spans 2,400 ft² – a downsize from the previous 3,000ft² – achieving a 15% to 20% cost reduction.