Vocelli Pizza has 77 locations offering pizza and Italian foods for takeaway and delivery. Credit: woodsnorthphoto/ Shutterstock.

Italian pizza chain Vocelli Pizza plans to expand its footprint with the opening of ten more new locations across all markets in the US in 2025. 

In January, the pizza chain opened two new restaurants in Pennsylvania.  

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The growth strategy comes as the brand witnesses the record-breaking performance of its limited-time offer of Stuffed Crust Pizza, launched in the same month.

Priced from $14.99 for a large one-topping pizza, the offering features 100% mozzarella cheese and is available at all Vocelli outlets. 

The offer is performing well and boosting the average ticket value.

Vocelli Pizza CEO Toni Bianco stated: “We are thrilled to open at the Indiana University of Pennsylvania campus. The response from the community has been welcoming and incredibly supportive.” 

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In addition to physical expansion, Vocelli Pizza plans to enhance its digital presence with the launch of a new intuitive app powered by LOKE in April 2024.  

The app aims to optimise the customer experience through ease of use and personalised content, and serve as both a loyalty and ordering platform. 

It will provide a tailored mobile and web interface, simplifying the process for customers to order food for doorstep delivery.  

The brand is further personalising its service with features such as customised rewards and promotions. 

With 77 locations offering pizza and other Italian food options for takeaway and delivery, Pittsburgh-based Vocelli Pizza aims to grow its franchise through its products, low start-up costs and a national marketing programme.  

The company offers single and multi-unit development packages to prospective franchisees.