Fast food restaurant chain Jollibee Food Corporation (JFC) has partnered with beverage company Botrista to enhance its beverage offerings across US locations.
The collaboration aims to capitalise on the growing trend of automated beverage solutions within the quick-service restaurant industry.
Go deeper with GlobalData
The new Signature Sips menu, powered by Botrista’s technology, is set to meet consumer demands for innovative and customisable drink options.
The Signature Sips menu features a variety of beverages, including Fruit-forward Quenchers such as Tropical Breeze and Dragonfruit Sunset, Creamy frozen Freezes such as Coconut Dream and Strawberry Bliss.
It also offers premium teas such as Passionfruit Iced Tea and Lychee Iced Tea, and speciality items such as Sweet Cream Cold Brew.
Botrista CEO Sean Hsu said: “Jollibee has an extremely high bar when it comes to ingredient standards and top-quality products, making a partnership with them a perfect blend of product thoughtfulness.
“Together, we’re creating an elevated beverage experience that complements their iconic food offerings while maintaining consistent quality at scale.”
Botrista’s plug-and-play platform enables Jollibee restaurants to introduce premium craft beverages with minimal additional training.
It allows for the creation of region-specific drink offerings that cater to local tastes, while maintaining consistent quality across locations and reducing preparation time.
This partnership is expected to generate new revenue streams through an expanded beverage menu.
JFC North America senior vice president and marketing head Luis Velasco said: “We’re thrilled to bring these new refreshing drinks to our customers and offer them an elevated and delightful beverage experience that complements our menu perfectly.
“Whether it’s a midday pick-me-up or a treat to enjoy with your meal, we want every sip to bring a little extra joy to your day. Botrista is making that happen for us.”
The initial rollout of the “Signature Sips” menu has yielded positive results, with participating Jollibee restaurants reporting significant increases in beverage sales and customer satisfaction scores.
As the partnership progresses, both Jollibee and Botrista plan to collaborate on developing new beverage innovations tailored for various markets.
In February 2025, Jollibee expanded its menu with the launch of new Chicken Tenders and Signature Tender Sauce in the US.
