Mexican-inspired quick service restaurant (QSR) brand Taco Bell aims to increase its number of international restaurants from 1,150 locations to more than 3,000 by 2030.
The plans are part of the company’s business growth plan for 2025, entitled R.I.N.G. The Bell: Relentlessly Innovative Next-Generation Growth.
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The company revealed the plan in an investor event, Consumer Day, held on 8 January 2025 at the Hollywood Palladium in Los Angeles, California, in partnership with parent company Yum! Brands.
Despite challenges within the foodservice sector, Taco Bell reports a momentum-filled 2024, with US same-store sales growth in every quarter.
The brand attained a financial milestone, surpassing $1bn in profit for the first time, with above 24% restaurant-level margins in company-owned stores. This was partly driven by a 32% increase in digital sales, which amounted to $6bn.
The company stated that its menu, which included new protein debuts, box deals and collaborations, contributed to its growth.
Taco Bell also expanded its global presence by opening 347 new locations across 25 countries, bringing the total number of restaurants to 8,757.
Taco Bell’s momentum is continuing into the first quarter of 2025, with US same-store sales projected to grow by 8%.
The brand aims to elevate the customer experience beyond the typical quick-service restaurant offering, with a strategic focus on Relentlessly Innovative Next-Generation Growth.
By 2030, Taco Bell seeks to boost US growth by increasing annual average unit volumes from $2.2m to $3m. Plans also include expansion from 1,150 locations to more than 3,000 restaurants outside the US.
The R.I.N.G. The Bell strategy includes food innovation, aiming for Cantina Chicken menu items and beverages to reach $5bn in system sales each by 2030, and a drinks-focused concept, Live Más Café.
Taco Bell, which seeks to ensure all transactions are digitally enabled, is also focusing on tech advances, including Byte by Yum!, and plans to expand into nine new countries while accelerating growth in existing markets.
Taco Bell CEO Sean Tresvant said: “People love our brand because we do things differently.
“But we also mean business; we have a strong strategy that keeps our consumers and restaurant teams top of mind. The bold swings will only get bigger as we continue to chase greatness. We had an impressive year thanks to fans and team members, so we’re grounding our 2025 strategy around them.”
In a recent collaboration with Milk Bar, Taco Bell introduced new Milk Bar Birthday Cake Churros across the US.
