Canadian coffee chain Second Cup Coffee has removed extra charges for non-dairy and lactose-free milk alternatives at its cafés nationwide.
The decision is effective from 27 February 2025, with the change implemented at 178 Second Cup cafés.
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The policy change will allow customers to add their preferred milk alternatives such as almond, coconut, soy and oat milk, and lactose-free versions of 2% and skim milk, to their coffees without paying more.
The change is in response to evolving customer preferences for more accommodating and flexible options in their beverages.
Second Cup aims to align itself with its mission to provide premium and sustainable experiences for its customers.
The pricing update will be immediately visible on menu boards and in-store.
Foodtastic founder and CEO Peter Mammas stated: “Our goal has always been to create a welcoming café experience.
“We recognise that preferences and dietary needs vary, and by removing this charge, we’re ensuring that all our guests can customise their drinks without an added cost.”
Foodtastic is the parent company of Second Cup, and and acquired the company from Aegis Brands for C$14m ($9.7m) in April 2021.
Established in 1975, Second Cup offers coffee and speciality drinks, focusing on sustainability and ethical sourcing while aiming to support local communities.
In October 2023, the brand unveiled its plan to enter the US market.
