American cuisine was one of the cuisine types in Ecuador, along with Italian and Ecuadorian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of American cuisine in Ecuador report, GlobalData analyses 4,337 menu items in Ecuador and provides an overview of the cuisines available across the foodservice channel in Ecuador. According to the report, American cuisine makes up 29% of all restaurant types in Ecuador. Buy the report here.
Cheese was found to be the most-used ingredient in American cuisine featuring in 18% of menu items, followed by chicken and pork. Vegetables and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the American cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the American cuisine in Ecuador is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Ecuador foodservice market between 2023 and H1 2024. Of all the cuisines, Ecuadorian cuisine exhibited highest price increase, while Mexican cuisine experienced a maximum price decrease.
An in-depth analysis of American cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in American cuisine menu prices during 2022-2024 across the top five locations. As seen below, American cuisine menu items in Basin became more affordable as compared to Guayaquil and Cumbayá.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Ecuador market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Ecuador cuisine menu, buy the report here.
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