Chinese cuisine was one of the cuisine types in Thailand, along with Thai and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Chinese cuisine in Thailand report, GlobalData analyses 61,963 menu items in Thailand and provides an overview of the cuisines available across the foodservice channel in Thailand. According to the report, Chinese cuisine makes up 8% of all restaurant types in Thailand. Buy the report here.
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Pork was found to be the most-used ingredient in Chinese cuisine featuring in 15% of menu items, followed by noodle and rice. Fish & seafood and pasta were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Chinese cuisine have dropped by 2%. As on-premises dining gains momentum following the COVID-19 pandemic, the Chinese cuisine in Thailand is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Thailand foodservice market between 2023 and H1 2024. Of all the cuisines, International cuisine exhibited highest price increase, while Italian cuisine experienced a maximum price decrease.
An in-depth analysis of Chinese cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Chinese cuisine menu prices during 2022-2024 across the top five locations. As seen below, Chinese cuisine menu items in Saraburi became more affordable as compared to Bangkok and Samut Prakan.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Thai market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Thailand cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
