American cuisine was one of the cuisine types within nightclub channels, along with Indian and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of nightclub in Finland report, GlobalData analyses 93 menu items across nightclub outlets and provides an overview of various foodservice channels in Finland. According to GlobalData, nightclub makes up 0.03% of all restaurant types in Finland.
Vegetables was found to be the most-used ingredient in nightclub establishments, featuring in 33% of menu items, followed by cheese and herbs, spices & seasonings. Chicken and cream were also significant ingredients. An analysis of menu categories reveals that meat dishes, meal deals and combinations, salads & sides, pasta & pizza and vegetable, dairy & meat substitute dishes were most popular within the nightclub format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Finland nightclub channel have flat growth. Considering all channels (including nightclub) the average price change was 0.95%. As on-premises dining gains momentum following the COVID-19 pandemic, the nightclub segment in Finland is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Finland foodservice market between 2022 and H1 2023. Of all the restaurant types, baker exhibited highest price hike, while pub experienced a price decrease.
An in-depth analysis of nightclub price trends by location reveals consumption trends of each region. The graph below represents the change in nightclub menu prices between 2022 and H1 2023 across the top five locations. As seen below, nightclub menu items in Vantaa became more affordable as compared to Vantaa and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Finnish market, nightclub operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Finland nightclub menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
