The consumer industry continues to be a hotbed of patent innovation. Activity is driven by convenience, environmental sustainability, and aesthetics, and the growing importance of food safety and transparency, personalized nutrition, and digital food management technologies. In the last three years alone, there have been over 662,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Health & wellness in consumer: herbal medicinal products. Buy the report here.
According to GlobalData’s Technology Foresights, which uses over 116,000 patents to analyze innovation intensity for the consumer industry, there are 30+ innovation areas that will shape the future of the industry.
Herbal medicinal products is a key innovation area in health & wellness
Herbal Medicinal Products are medicines made from plants, as well as extracts from plants or parts of plants. Herbal products include dietary supplements, herbal medicines, and other products that contain plant materials and are intended to treat or prevent diseases or promote health.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 340+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of herbal medicinal products.
Key players in herbal medicinal products – a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to herbal medicinal products
Source: GlobalData Patent Analytics
Royal DSM is one of the leading patent filers in herbal medicinal products. Some other key patent filers in the space include Nestlé, The Fynder Group, and Unilever. Nestlé has introduced a powdered plant-based protein as part of its Mahler brand. The product enables consumers to enhance egg-based dishes such as omelettes, offering an economical yet nutritious way to create such meals.
In terms of application diversity, Menon Renewable Products leads the pack, with Harvard Bioscience and BIOHM Health in the second and third positions, respectively. By means of geographic reach, Kewpie holds the top position, followed by Givaudan and Mizkan.
Herbal medicinal products will find increased adoption among people, as they are becoming more interested in natural and traditional forms of healthcare. Herbal medicines often align with this preference, as they are derived from plant-based sources and have been used in traditional healing practices for centuries.
To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.
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