International cuisine was the popular cuisine type in Cyprus, constituting majority share by the number of restaurants, followed by American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of International cuisine in Cyprus report, GlobalData analyses 31,095 menu items in Cyprus and provides an overview of the cuisines available across the foodservice channel in Cyprus. According to the report, International cuisine makes up 35% of all restaurant types in Cyprus. Buy the report here.
Fruit was found to be the most-used ingredient in International cuisine featuring in 17% of menu items, followed by hot drinks and cheese. Vegetables and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the International cuisine have risen by 0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the International cuisine in Cyprus is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Cyprus foodservice market between 2023 and H1 2024. Of all the cuisines, Greek cuisine exhibited highest price increase, while International cuisine experienced a maximum price decrease.
An in-depth analysis of International cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in International cuisine menu prices during 2022-2024 across the top five locations. As seen below, International cuisine menu items in Nicosia became more affordable as compared to Limassol and Paphos.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Cypriot market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Cyprus cuisine menu, buy the report here.
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