Juices & smoothies is one of the food and beverage sub-category offered in restaurants, along with the pizza and beer, ale & cider sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the juices & smoothies sub-category in Italy report, GlobalData analyses 2,888 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Italy. According to the report, the juices & smoothies sub-category constituted a 9% share among all restaurant types in Italy. Buy the report here.
Fruit was found to be the most-used ingredient in the juices & smoothies sub-category featuring in 84% of menu items, followed by vegetables and milk. Salad vegetables and nuts & seeds were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the juices & smoothies sub-category have risen by 0.04%. As on-premises dining gains momentum following the COVID-19 pandemic, the juices & smoothies sub-category in Italy is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Italy foodservice market between 2023 and H1 2024. Food sub-categories in Italy witnessed price increase in their food offerings in the mentioned timeline. Out of these, iced coffee sub-category saw highest price increase.
An in-depth analysis of juices & smoothies sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in juices & smoothies sub-category menu prices during 2022-2024 across the top five locations. As seen below, juices & smoothies sub-category menu items in bologna became more affordable as compared to Milano and Roma(Italy).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Italy market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Italy sub-category menu, buy the report here.
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