Japanese cuisine was one of the cuisine types in the Philippines, along with American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Japanese cuisine in the Philippines report, GlobalData analyses 22,134 menu items in the Philippines and provides an overview of the cuisines available across the foodservice channel in the Philippines. According to the report, Japanese cuisine makes up 7% of all restaurant types in the Philippines. Buy the report here.
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Fish & seafood was found to be the most-used ingredient in Japanese cuisine featuring in 22% of menu items, followed by rice and chicken. Vegetables and pork were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Japanese cuisine have risen by 17%. As on-premises dining gains momentum following the COVID-19 pandemic, the Japanese cuisine in the Philippines is expected to experience overall growth.
Different cuisines exhibited mixed price movements within the Philippines foodservice market between 2023 and H1 2024. Of all the cuisines, Chinese cuisine exhibited highest price increase, while South Korean cuisine experienced a maximum price decrease.
An in-depth analysis of Japanese cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Japanese cuisine menu prices during 2022-2024 across the top five locations. As seen below, Japanese cuisine menu items in Cebu City became more affordable as compared to Quezon City and Makati.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Philippine market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the Philippines cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
