Japanese cuisine was one of the cuisine types in South Korea, along with American and South Korean cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Japanese cuisine in South Korea report, GlobalData analyses 11,343 menu items in South Korea and provides an overview of the cuisines available across the foodservice channel in South Korea. According to the report, Japanese cuisine makes up 8% of all restaurant types in South Korea. Buy the report here.
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Fish & seafood was found to be the most-used ingredient in Japanese cuisine featuring in 42% of menu items, followed by rice and noodle. Beef and chicken were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Japanese cuisine have risen by 54%. As on-premises dining gains momentum following the COVID-19 pandemic, the Japanese cuisine in South Korea is expected to experience overall growth.
Different cuisines exhibited mixed price movements within South Korea foodservice market between 2023 and H1 2024. Of all the cuisines, International cuisine exhibited highest price increase, while Italian cuisine experienced a maximum price decrease.
An in-depth analysis of Japanese cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Japanese cuisine menu prices during 2022-2024 across the top five locations. As seen below, Japanese cuisine menu items in Korea became more affordable as compared to Pyeongtaek-si and Mapo-gu.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Korean market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into South Korea cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
