Baked goods & morning goods is one of the food category offered in restaurants, along with the salads & sides and meal deals and combinations categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the baked goods & morning goods category in kenya report, the baked goods & morning goods category constitutes a 24% share among all restaurant types in kenya foodservice market. The report analyses 632 menu items from different foodservice outlets in kenya and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Fruit was found to be the most-used ingredient in the baked goods & morning goods category, featuring in 14% of menu items, followed by confectionery and cream. Beef and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the baked goods & morning goods category have risen by 21%. As on-premises dining gains momentum following the COVID-19 pandemic, the baked goods & morning goods category in kenya is expected to experience overall growth.
Different categories exhibited mixed price movements within kenya foodservice market between 2023 and H1 2024. Food categories in kenya witnessed price increase in their food offerings in the mentioned timeline. Out of these, baked goods & morning goods category saw highest price increase.
An in-depth analysis of the baked goods & morning goods category price trend by location reveals consumption trends of each region. The graph below represents the change in baked goods & morning goods category menu prices during 2022-2024 across the top five locations. As seen below, baked goods & morning goods category menu items in Upper Hill became more affordable as compared to Mombasa and Gigiri.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In kenya market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into kenya category menu, buy the report here.
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