American cuisine was one of the cuisine types within holiday park channels, according to GlobalData’s menu intelligence database. In its menu analysis of holiday park in kenya report, GlobalData analyses 20 menu items across holiday park outlets and provides an overview of various foodservice channels in kenya. According to GlobalData, holiday park makes up 0.201% of all restaurant types in kenya.
Chicken was found to be the most-used ingredient in holiday park establishments, featuring in 25% of menu items, followed by vegetables and herbs, spices & seasonings. Salad Vegetables and beer were also significant ingredients. An analysis of menu categories reveals that meal deals and combinations and burgers were most popular within the holiday park format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in kenya holiday park channel have flat growth. Considering all channels (including holiday park) the average price change was 2.85%. As on-premises dining gains momentum following the COVID-19 pandemic, the holiday park segment in kenya is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within kenya foodservice market between 2022 and H1 2023. Of all the restaurant types, coffee & tea shop exhibited highest price hike, while holiday park experienced a price decrease.
An in-depth analysis of holiday park price trends by location reveals consumption trends of each region. The graph below represents the change in holiday park menu prices between 2022 and H1 2023 across the top five locations. As seen below, holiday park menu items in Nairobi became more affordable as compared to Nairobi and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Kenyan market, holiday park operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into kenya holiday park menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
