Vegetable, dairy & meat substitute dishes is one of the food category offered in restaurants, along with the salads & sides and meal deals and combinations categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the vegetable, dairy & meat substitute dishes category in kenya report, the vegetable, dairy & meat substitute dishes category constitutes a 21% share among all restaurant types in kenya foodservice market. The report analyses 347 menu items from different foodservice outlets in kenya and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Cheese was found to be the most-used ingredient in the vegetable, dairy & meat substitute dishes category, featuring in 43% of menu items, followed by vegetables and herbs, spices & seasonings. Beans & pulses and fungi & mushrooms were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the vegetable, dairy & meat substitute dishes category have dropped by 1%. As on-premises dining gains momentum following the COVID-19 pandemic, the vegetable, dairy & meat substitute dishes category in kenya is expected to experience overall growth.
Different categories exhibited mixed price movements within kenya foodservice market between 2023 and H1 2024. Of all the categories, the baked goods & morning goods category exhibited the highest price increase, while vegetable, dairy & meat substitute dishes experienced a maximum price decrease.
An in-depth analysis of the vegetable, dairy & meat substitute dishes category price trend by location reveals consumption trends of each region. The graph below represents the change in vegetable, dairy & meat substitute dishes category menu prices during 2022-2024 across the top five locations. As seen below, vegetable, dairy & meat substitute dishes category menu items in Upper Hill became more affordable as compared to Mombasa and Gigiri.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In kenya market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into kenya category menu, buy the report here.
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