Fruit is one of the food category offered in restaurants, along with the salads & sides and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the fruit category in luxembourg report, the fruit category constitutes a 22% share among all restaurant types in luxembourg foodservice market. The report analyses 46 menu items from different foodservice outlets in luxembourg and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Fruit was found to be the most-used ingredient in the fruit category, featuring in 78% of menu items, followed by fish & seafood and salad vegetables. Hot drinks and syrup were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the fruit category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the fruit category in luxembourg is expected to experience overall growth.
Different categories exhibited mixed price movements within luxembourg foodservice market between 2023 and H1 2024. Food categories in luxembourg witnessed price increase in their food offerings in the mentioned timeline. Out of these, baked goods & morning goods category saw highest price increase.
An in-depth analysis of the fruit category price trend by location reveals consumption trends of each region. The graph below represents the change in fruit category menu prices during 2022-2024 across the top five locations. As seen below, fruit category menu items in Differdange became more affordable as compared to Hesperange and Dudelange.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In luxembourg market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into luxembourg category menu, buy the report here.
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