Sandwiches & wraps is one of the food category offered in restaurants, along with the meat dishes and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the sandwiches & wraps category in Malaysia report, the sandwiches & wraps category constitutes a 7% share among all restaurant types in Malaysia foodservice market. The report analyses 2,774 menu items from different foodservice outlets in Malaysia and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Smarter leaders trust GlobalData
Chicken was found to be the most-used ingredient in the sandwiches & wraps category, featuring in 37% of menu items, followed by cheese and salad vegetables. Bread products and vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the sandwiches & wraps category have dropped by 0.04%. As on-premises dining gains momentum following the COVID-19 pandemic, the sandwiches & wraps category in Malaysia is expected to experience overall growth.
Different categories exhibited mixed price movements within Malaysia foodservice market between 2023 and H1 2024. Of all the categories, the alcoholic drinks category exhibited the highest price increase, while sandwiches & wraps experienced a maximum price decrease.
An in-depth analysis of the sandwiches & wraps category price trend by location reveals consumption trends of each region. The graph below represents the change in sandwiches & wraps category menu prices during 2022-2024 across the top five locations. As seen below, sandwiches & wraps category menu items in Sunway Subang Jaya Puchong became more affordable as compared to Kuala Lumpur and Shah Alam Klang.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Malaysia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Malaysia category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
