Mexican cuisine was one of the cuisine types in Pakistan, along with Pakistani and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Mexican cuisine in Pakistan report, GlobalData analyses 3,673 menu items in Pakistan and provides an overview of the cuisines available across the foodservice channel in Pakistan. According to the report, Mexican cuisine makes up 2% of all restaurant types in Pakistan. Buy the report here.
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Chicken was found to be the most-used ingredient in Mexican cuisine featuring in 32% of menu items, followed by cheese and vegetables. Herbs, spices & seasonings and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Mexican cuisine have dropped by 438%. As on-premises dining gains momentum following the COVID-19 pandemic, the Mexican cuisine in Pakistan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Pakistan foodservice market between 2023 and H1 2024. Of all the cuisines, Middle Eastern cuisine exhibited highest price increase, while Chinese cuisine experienced a maximum price decrease.
An in-depth analysis of Mexican cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Mexican cuisine menu prices during 2022-2024 across the top five locations. As seen below, Mexican cuisine menu items in multan became more affordable as compared to Lahore and Karachi.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Pakistani market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Pakistan cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
