Soups is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the salads & sides and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the soups category in Moldova report, the soups category constitutes a 52% share among all restaurant types in Moldova foodservice market. The report analyses 66 menu items from different foodservice outlets in Moldova and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Soup was found to be the most-used ingredient in the soups category, featuring in 37% of menu items, followed by cream and chicken. Fish & seafood and vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the soups category have dropped by 0.12%. As on-premises dining gains momentum following the COVID-19 pandemic, the soups category in Moldova is expected to experience overall growth.
Different categories exhibited mixed price movements within Moldova foodservice market between 2023 and H1 2024. Of all the categories, the meal deals and combinations category exhibited the highest price increase, while soups experienced a maximum price decrease.
An in-depth analysis of the soups category price trend by location reveals consumption trends of each region. The graph below represents the change in soups category menu prices during 2022-2024 across the top five locations. As seen below, soups category menu items in Moldova became more affordable as compared to Moldova and NULL.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Moldova market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Moldova category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.