Meat burgers is the leading food and beverage sub-category constituting the majority market share by the number of menu items offered in restaurants, followed by the pizza and meat mains – others sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the meat burgers sub-category in the Netherlands report, GlobalData analyses 28,142 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in the Netherlands. According to the report, the meat burgers sub-category constituted a 50% share among all restaurant types in the Netherlands. Buy the report here.
Smarter leaders trust GlobalData
Cheese was found to be the most-used ingredient in the meat burgers sub-category featuring in 19% of menu items, followed by salad vegetables and vegetables. Chicken and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the meat burgers sub-category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the meat burgers sub-category in the Netherlands is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within the Netherlands foodservice market between 2023 and H1 2024. Food sub-categories in the Netherlands witnessed price increase in their food offerings in the mentioned timeline. Out of these, potato - side dish sub-category saw highest price increase.
An in-depth analysis of meat burgers sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in meat burgers sub-category menu prices during 2022-2024 across the top five locations. As seen below, meat burgers sub-category menu items in Nijmegen became more affordable as compared to Amsterdam(Netherlands) and Rotterdam(Netherlands).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Netherlands market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the Netherlands sub-category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
