Indian cuisine was one of the cuisine types within bar channels, along with American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of bar in New Zealand report, GlobalData analyses 2,778 menu items across bar outlets and provides an overview of various foodservice channels in New Zealand. According to GlobalData, bar makes up 2% of all restaurant types in New Zealand. Buy the report here.
Vegetables was found to be the most-used ingredient in bar establishments, featuring in 27% of menu items, followed by chicken and herbs, spices & seasonings. Cheese and fruit were also significant ingredients. An analysis of menu categories reveals that meat dishes, salads & sides, vegetable, dairy & meat substitute dishes, curry and meal deals and combinations were most popular within the bar format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in New Zealand bar channel have risen by 0.31%. Considering all channels (including bar) the average price change was 0.05%. As on-premises dining gains momentum following the COVID-19 pandemic, the bar segment in New Zealand is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within New Zealand foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while baker experienced a maximum price decrease.
An in-depth analysis of bar price trends by location reveals consumption trends of each region. The graph below represents the change in bar menu prices between 2023 and H1 2024 across the top five locations. As seen below, bar menu items in Auckland became more affordable as compared to Dunedin and Hamilton.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the New Zealand market, bar operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into New Zealand bar menu, buy the full report here.
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