Nigerian cuisine was one of the cuisine types within social club channels, according to GlobalData’s menu intelligence database. In its menu analysis of social club in Nigeria report, GlobalData analyses 13 menu items across social club outlets and provides an overview of various foodservice channels in Nigeria. According to GlobalData, social club makes up 0.301% of all restaurant types in Nigeria.
Chicken was found to be the most-used ingredient in social club establishments, featuring in 23% of menu items, followed by fruit and goat. Noodle and rice were also significant ingredients. An analysis of menu categories reveals that were most popular within the social club format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Nigeria social club channel have flat growth. Considering all channels (including social club) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the social club segment in Nigeria is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Nigeria foodservice market between 2022 and H1 2023. Of all the restaurant types, guest house exhibited highest price hike, while baker experienced a price decrease.
An in-depth analysis of social club price trends by location reveals consumption trends of each region. The graph below represents the change in social club menu prices between 2022 and H1 2023 across the top five locations. As seen below, social club menu items in Victoria Island became more affordable as compared to Victoria Island and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Nigerian market, social club operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Nigeria social club menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
