Hot drinks is one of the food category offered in restaurants, along with the meat dishes and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the hot drinks category in Pakistan report, the hot drinks category constitutes a 24% share among all restaurant types in Pakistan foodservice market. The report analyses 4,679 menu items from different foodservice outlets in Pakistan and provides an overview of the food categories available across its foodservice channel. Buy the report here.
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Hot drinks was found to be the most-used ingredient in the hot drinks category, featuring in 44% of menu items, followed by milk and confectionery. Fruit and cream were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the hot drinks category have dropped by 10%. As on-premises dining gains momentum following the COVID-19 pandemic, the hot drinks category in Pakistan is expected to experience overall growth.
Different categories exhibited mixed price movements within Pakistan foodservice market between 2023 and H1 2024. Food categories in Pakistan witnessed price decrease in their food offerings in the mentioned timeline. Out of these, sandwiches & wraps category saw highest price decline.
An in-depth analysis of the hot drinks category price trend by location reveals consumption trends of each region. The graph below represents the change in hot drinks category menu prices during 2022-2024 across the top five locations. As seen below, hot drinks category menu items in multan became more affordable as compared to Lahore and Karachi.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Pakistan market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Pakistan category menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
