Curry is one of the food category offered in restaurants, along with the salads & sides and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the curry category in Sri Lanka report, the curry category constitutes a 26% share among all restaurant types in Sri Lanka foodservice market. The report analyses 227 menu items from different foodservice outlets in Sri Lanka and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Chicken was found to be the most-used ingredient in the curry category, featuring in 33% of menu items, followed by egg and fish & seafood. Mutton and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the curry category have risen by 64%. As on-premises dining gains momentum following the COVID-19 pandemic, the curry category in Sri Lanka is expected to experience overall growth.
Different categories exhibited mixed price movements within Sri Lanka foodservice market between 2023 and H1 2024. Food categories in Sri Lanka witnessed price increase in their food offerings in the mentioned timeline. Out of these, meat dishes category saw highest price increase.
An in-depth analysis of the curry category price trend by location reveals consumption trends of each region. The graph below represents the change in curry category menu prices during 2022-2024 across the top five locations. As seen below, curry category menu items in Colombo became more affordable as compared to Kandy and Colombo.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Sri Lanka market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Sri Lanka category menu, buy the report here.
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