International cuisine was one of the cuisine types within other retail channels, along with Swedish and Chinese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of other retail in Sweden report, GlobalData analyses 1,471 menu items across other retail outlets and provides an overview of various foodservice channels in Sweden. According to GlobalData, other retail makes up 0.177% of all restaurant types in Sweden. Buy the report here.
Fruit was found to be the most-used ingredient in other retail establishments, featuring in 13% of menu items, followed by vegetables and herbs, spices & seasonings. Cheese and sugar were also significant ingredients. An analysis of menu categories reveals that soft drinks, fruit, salads & sides, meal deals and combinations and meat dishes were most popular within the other retail format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Sweden other retail channel have flat growth. Considering all channels (including other retail) the average price change was -0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the other retail segment in Sweden is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Sweden foodservice market between 2023 and H1 2024. Of all the restaurant types, pub exhibited highest price hike, while delicatessen experienced a maximum price decrease.
An in-depth analysis of other retail price trends by location reveals consumption trends of each region. The graph below represents the change in other retail menu prices between 2023 and H1 2024 across the top five locations. As seen below, other retail menu items in Malmö became more affordable as compared to Stockholm and Gothenburg.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Swedish market, other retail operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Sweden other retail menu, buy the full report here.
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