Turkish cuisine was one of the cuisine types in the Netherlands, along with Italian and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Turkish cuisine in the Netherlands report, GlobalData analyses 319,757 menu items in the Netherlands and provides an overview of the cuisines available across the foodservice channel in the Netherlands. According to the report, Turkish cuisine makes up 14% of all restaurant types in the Netherlands. Buy the report here.
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Cheese was found to be the most-used ingredient in Turkish cuisine featuring in 11% of menu items, followed by vegetables and herbs, spices & seasonings. Chicken and pork were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Turkish cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Turkish cuisine in the Netherlands is expected to experience overall growth.
Different cuisines exhibited mixed price movements within the Netherlands foodservice market between 2023 and H1 2024. Of all the cuisines, Chinese cuisine exhibited highest price increase, while American cuisine experienced a maximum price decrease.
An in-depth analysis of Turkish cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Turkish cuisine menu prices during 2022-2024 across the top five locations. As seen below, Turkish cuisine menu items in Nijmegen became more affordable as compared to Rotterdam(Netherlands) and Amsterdam(Netherlands).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Dutch market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the Netherlands cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
