Adentro and loyalty and guest engagement platform Thanx have formed a strategic partnership aimed at improving the acquisition of loyalty members by restaurants.
The collaboration enables restaurants to connect with new guests through a guest Wi-Fi experience that facilitates loyalty sign-ups.
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By integrating guest visitation data with loyalty transactions, restaurants can better understand customer preferences and target them through social media, digital channels, CTV [connected TV – a device that can access content via the internet, including on streaming services, social media platforms and internet browsers] and loyalty campaigns.
The partnership also supports customer retention and repeat visits, contributing to same-store sales growth while optimising existing investments through an integrated marketing platform.
Thanx’s application programming interface-first approach enables integration of technology, offering card-linked loyalty programmes and data-driven insights to engage infrequent visitors with personalised incentives.
The platform combines marketing automation, loyalty and feedback collection to enhance guest engagement and support data-driven decisions.
Adentro chief operating officer Nitin Duggal stated: “Our partnership with Thanx marks a significant advancement in restaurant loyalty marketing.
“By blending our strengths, we’re providing restaurants with an integrated end-to-end marketing solution to capture new guest profiles and bring them back for repeat visits with greater velocity to convert them into loyalty members, resulting in higher customer lifetime value and measurable sales growth at the cash register for restaurants, cafes, bars and hospitality businesses.”
The effectiveness of this collaboration is demonstrated by the success of premium burger chain Hopdoddy Burger Bar.
Within six months, Hopdoddy saw results including $166,000 in tracked revenue from targeted campaigns, an 8.67:1 return on ad spend and the addition of more than 52,000 customers to its CRM [customer relationship management].
The brand also achieved a cost-per-conversion of $2.33, lower than the industry average of between $5 and $7, 1.3 million targeted impressions and more than 7,000 verified in-store visits from paid media campaigns.
Thanx founder and CEO Zach Goldstein added: “With Adentro, restaurants can now identify in-store guests effortlessly, and with Thanx, they can drive repeat visits and measurable revenue growth. This partnership gives restaurants a direct, data-driven way to convert first-time visitors into lifelong customers.”
