US-based foodservice company Aramark has partnered with technology company Mashgin to expand the use of artificial intelligence (AI) across Major League Baseball (MLB) stadiums.
As part of the partnership, Mashgin will deploy AI-powered express self-checkout kiosks that can scan multiple items without barcodes at once using computer vision. This is expected to reduce waiting time for customers in retail checkout lines.
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Aramark has deployed Mashgin units across its ballpark portfolio under its new Walk Thru Bru grab-and-go beverage market concept.
Customers can use the Mashgin units to add the required items, where they are scanned simultaneously for quick payment.
Aramark senior vice-president and chief digital information officer Mike Giresi said: “We can offer even more convenient and personalised consumer experiences with new digital technology that is powered by artificial intelligence.
“Every application we build, based on AI, feeds data back into itself and provides us insights to be smarter not only about our operations, but also the needs and preferences of our clients and consumers.
“Mashgin technology continually learns food and beverage items and their prices offered at various locations, so a consumer can quickly pay and get on their way.”
Aramark has deployed the Mashgin technology at more than 60 locations with 130 units across its business dining, healthcare, higher education, and sports and entertainment facilities.
Last month, the foodservice company received a contract to serve as the new dining services partner at Salem State University in Massachusetts starting 1 June.
