Everton Football Club has chosen food and hospitality services provider Aramark UK as the official culinary experience partner for its new stadium at Bramley-Moore Dock in north Liverpool.
Set to commence in 2025, the collaboration signals Aramark UK’s first venture with a Premier League team and aims to transform the stadium into a year-round destination for up to 52,888 fans per match day.
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The long-term partnership is expected to enhance the match-day experience, leveraging Aramark’s global expertise to deliver faster service and enhanced customer satisfaction.
In addition, Aramark UK will introduce a variety of food and drink concepts at The Plaza, the stadium’s new fan zone, catering to trends and offering flexibility to fans.
A key focus of the Aramark Everton partnership is the creation of a digital-first stadium, where new technology will reduce wait times and improve the overall guest experience.
Plans further include the implementation of digital hospitality zones, self-service beer systems and virtual “dark kitchen” delivery points.
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By GlobalDataEverton chief commercial and communications officer Richard Kenyon said: “This is a landmark partnership for the club and we are delighted to welcome Aramark as a founding partner.
“Aramark understands what goes into and what is required to deliver high profile and multi-purpose venues. As we look forward to the club’s bright future at our new home, we are focused on working together to deliver the right type of experience for every fan and every visitor, both within the stadium and on The Plaza.”
Apart from enhancing the game day experience, the latest initiative will foster community engagement and inclusion.
The partnership will generate more than 1,200 jobs and includes a collaboration with Everton in the Community (EITC) to establish a social enterprise.
The venture will focus on career opportunities at the stadium and support for local food and drink suppliers.
Aramark UK CEO and president Helen Milligan-Smith stated: “Our shared commitment to delivering remarkable experiences means we are developing something truly extraordinary for the launch of the new stadium.”
