US-based fast food sandwich chain Arby’s has announced the launch of two new burgers for summer 2024 (June to August) and a branded golf club in the run-up to Father’s Day on 16 June.
The Deluxe Burger and the Big Cheesy Bacon Burger will be available for a limited time across participating locations.
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Priced at $6.99, the Deluxe Burger combines a juicy patty with American cheese, lettuce, tomatoes, onions, pickles and a burger sauce on a toasted brioche bun.
The Big Cheesy Bacon Burger, starting at $7.99, features six pieces of bacon and Swiss cheese, as well as the American cheese and other toppings, also on a brioche bun.
Arby’s has launched the Arby’s Burger Driver, a custom-branded golf club, stating that it is “teeing off Father’s Day by bringing dad’s favourite sport and food together – golf and burgers.”
The limited edition clubs are available from 3 and 9 June to a select number of customers via participation in an online contest.
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By GlobalDataArby’s chief marketing officer Ellen Rose said: “Arby’s Burger Driver was made for our fans who love golfing almost as much as they love a juicy burger.
“We know that our burgers have what it takes to drive away the competition and put a little sizzle in fans’ golf swings, and now we can’t wait to see our new Burger Driver add some extra flavour to the fairway.”
In February 2024, Arby’s brought back its Brown Sugar Bacon sandwich for a limited time.
