Ascent Hospitality Management, parent company of family dining brands Huddle House and Perkins American Food, has appointed Blain Shortreed as its new chief operating officer (COO).
Shortreed will be responsible for overseeing operations, strategic growth and franchisee success for both dining brands.
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Shortreed brings leadership experience in the restaurant industry, having previously served in significant roles within franchisee and franchisor organisations.
Before this, he was CEO of fast-food restaurant company Long John Silver’s with responsibilities including improving product quality, simplifying operations and launching a remodel programme that continues to roll out across the US.
Ascent Hospitality Management chief executive officer James O’Reilly stated: “Blain’s proven track record in franchise operations and restaurant leadership makes him an invaluable asset to Ascent as we continue advancing both Huddle House and Perkins.
“His expertise in optimising business performance, streamlining operations and supporting franchisee development will play a pivotal role in achieving our long-term vision.”
Since his move to Huddle House as brand president, Shortreed has restructured the leadership team and driven the brand forward, even amid market challenges.
His Innovate – Elevate – Communicate strategy has set Huddle House on a path to achieve an average unit volume of $1m and expand to 500 locations by 2029.
Shortreed’s oversight will extend to Perkins, which has recently undergone a significant transformation with a refreshed brand identity, a modernised restaurant design and the launch of Griddle and Go, a new concept aimed at enhancing customer experiences.
Shortreed stated: “With two incredible brands and dedicated franchise partners, I am excited to take on this expanded role and continue building on the strong foundation at Huddle House and Perkins.
“The teams at both brands are deeply committed to innovation, best-in-class operations and franchisee success. I look forward to working alongside them as we accelerate growth and strengthen our presence in the family dining segment.”
