Moroccan-inspired heritage brand Bacha Coffee has expanded its international presence with the opening of its first store in Indonesia, World Coffee Portal has reported.
The 4,300ft² venue in Jakarta’s Plaza Senayan shopping centre includes a coffee bar and a takeaway counter.
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The Jakarta store, operated by franchisee Erajaya Food and Nourishment, also features a retail coffee boutique offering 200 packaged coffee varieties.
Erajaya Food and Nourishment operates licensed Paris Baguette stores in Indonesia.
Founded in Marrakech in 1910, Bacha Coffee has a storied history. It ceased operations after the Second World War and was later revived by Singapore-based V3 Gourmet in 2019.
It sources its coffee from more than 35 coffee-producing countries.
In December 2022, V3 Gourmet opened a Bacha Coffee venue at Singapore’s Changi Airport Terminal 3.
The outlet featured illuminated glass arches and a towering library of coffee canisters.
Bacha Coffee’s expansion in Southeast Asia includes 16 stores across Singapore, Malaysia, Hong Kong, Taiwan and now Indonesia.
The brand also maintains a presence in Morocco, France, the United Arab Emirates (UAE), Kuwait and Qatar.
In March 2024, a Bacha Coffee outlet was opened in Doha’s Villaggio Mall in Qatar, ZAWYA reported.
Bacha Coffee is set to continue its growth trajectory by entering the South Korean market with a store in Seoul opening in July, as reported by Korea Joongang Daily.
Its expansion is facilitated through a franchising agreement with the Lotte Department Store.
Erajaya Food & Nourishment CEO Gabrielle Halim said: “Bacha Coffee is renowned for its one-of-a-kind concept and tantalising pure Arabica coffee varieties, and we are thrilled to bring the legendary Moroccan coffee brand to Jakarta.
“Bacha Coffee’s exceptional hampers also complement the Indonesian culture of gifting perfectly.”
