US-based restaurant franchise Beef ‘O’ Brady’s has announced the integration of Soundhound‘s advanced voice AI ordering system across its restaurant outlets.
The voice AI system, now available for franchise integration after successful implementation in corporate locations, is designed to understand and process regular human speech patterns.
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The tech enables a seamless ordering experience, even during peak hours, by answering all calls and managing multiple orders simultaneously.
Customers can place phone orders for pick-up by speaking naturally, without the need for human intervention.
Beef ‘O’ Brady’s added that in addition to taking orders, the voice AI technology addresses a range of customer inquiries.
It provides information on menu items, specials and promotions and answers common questions such as on opening hours and parking facilities.
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By GlobalDataAs the 2024 Summer Olympics approach, Beef ‘O’ Brady’s highlights the convenience of SoundHound’s voice AI ordering system, enabling customers to place their meal orders effortlessly.
SoundHound AI chief product officer James Hom said: “As consumer preferences shift towards convenience, optimising the ordering experience is essential for restaurants.
“Beef ‘O’ Brady’s is leading the way in embracing AI technology, enhancing customer interactions throughout their journey.
“We are thrilled to partner with them to advance the dynamic restaurant landscape, and to continue to expand our footprint in the restaurant space.”
Beef ‘O’ Brady’s information technology vice-president Jason Saposnik said: “At Beef ‘O’ Brady’s, we’re committed to innovation and customer satisfaction.
“With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as simple and natural as possible, allowing our staff to focus on what they do best — serving great food and experiences.
“We’re ensuring that every interaction with Beef ‘O’ Brady’s is smooth and enjoyable.”
In April 2024, Beef ‘O’ Brady’s selected ParTech’s omnichannel ordering and loyalty platforms to improve its digital strategy and customer engagement.
