American restaurant chainBJ’s Restaurant & Brewhouse has partnered with Mars to launch the SNICKERS Pizookie.
The collaboration aims to deliver a chocolatey, nutty, and caramel-filled experience to customers.
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The SNICKERS Pizookie features a blend of SNICKERS pieces, vanilla ice cream, chocolate cone coating, and caramel sauce.
BJ’s Restaurants marketing senior vice president Heidi Rogers said: “After relaunching our successful Fryckle Pizookie, we were torn on what Pizookie to launch to our guests next—a Broccoli Cheddar Pizookie or a more traditional, sweet Pizookie.
“After flirting with the idea of another savory Pizookie, our sweet tooth kicked in and we knew we had to give BJ’s guests everything they deserve and more—a Pizookie made to be shared, savored and celebrated together—the SNICKERS Pizookie! Collaborating with SNICKERS and making a Pizookie with such an iconic candy has not only allowed us to up our Pizookie game, but hopefully bring real joy to our guests.”
This treat is a twist on BJ’s Pizookie dessert and is now available for a limited time at all BJ’s Restaurant & Brewhouse locations for dine-in customers.
In August 2024, BJ’s Restaurants expanded its presence, with a new 7,500ft2 location in Tracy, California, which can host up to 250 guests.
This new outlet, situated near West Valley Mall on Naglee Road, offers the brand’s signature deep-dish pizza, handcrafted beers, and the original Pizookie dessert.
Since its establishment in 1978, BJ’s has grown to operate over 200 casual dining restaurants across 31 states.
The company is known for its diverse menu that caters to a wide range of tastes and preferences, including dine-in, take-out, delivery, and catering services for large parties.
