The sandwich is on a warm brioche bun with coleslaw and comes with a side of fries. Credit: Bonchon / GlobeNewswire.

Bonchon, a restaurant brand known for its Korean fried chicken, has launched a new Korean-style chicken sandwich across its locations in the US.

The newly launched offering features a chicken breast double-fried to achieve extra crispiness.

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The chicken is hand-brushed with one of Bonchon’s signature sauces — Soy Garlic, Spicy or Korean BBQ — and served on a warm brioche bun accompanied by coleslaw and a side of fries.

Bonchon chef Jae Park said: “The new chicken sandwich is something our guests have been asking for.

“We knew if we added a sandwich to our menu, we had to do it differently and better, with a Korean edge.”

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The latest offering will be a permanent fixture on the menu.

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The timing of the launch is strategic, coinciding with US National Fried Chicken Day on 6 July 2024.

The sandwich is available for dining in, pick up and delivery at participating Bonchon restaurants.

Bonchon CEO Suzie Tsai said: “We do chicken better than anyone and we are bringing that expertise to this sandwich. Come celebrate National Fried Chicken Day with us this Saturday and give it a try.”

Bonchon, founded in 2002 in Busan, South Korea, is known for its Korean double-fried chicken, Asian fusion cuisine and Korean specialties.

The concept made its debut in the US market in 2006.

In May 2024, Bonchon elevated its former chief financial officer Bryan Shin, to the role of CEO for its US operations.

Shin began his association with Bonchon in 2019 as global head of finance.

He previously held leadership roles at Yum! Brands, the Goose Island Beer Company and CJ Foodville.