Scottish brewery and pub chain BrewDog has expanded its portfolio with an alcohol-free (AF) craft beer bar.
Known as BrewDog AF Bar, the new pilot location opened today in London and is offering 15 taps of draft alcohol-free craft beer.
It is located behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V 9NR.
In a statement, BrewDog said: “As befits a new decade, we are starting 2020 with a celebration. A celebration of alcohol-free.”
The company is celebrating the opening with the launch of ‘Drink All You Can Jan’.
Free refills of any BrewDog alcohol-free beer will be offered to customers in all UK and select international locations this month.
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By GlobalDataThe company is also debuting BrewDog AF beers, Wake Up Call and Hazy AF.
Wake Up Call is a 0.5% coffee stout with notes of chocolate and coffee. Hazy AF is an east coast alcohol-free IPA.
Furthermore, the bar will also offer a changing selection of AF spirits and cider such as the new Designated Cider from Hawkes Cidery.
With a focus on a range of healthy offerings, the BrewDog AF Bar will also offer burgers and wings. The restaurant will also offer Ellon-roasted BrewDog espresso coffee, as well as AF beer as a takeaway.
In 2018, BrewDog acquired Draft House, which has 14 bars across London and the south-east, for an undisclosed amount.