Scotland-based brewery and pub chain BrewDog has partnered with food and beverage outlets operator SSP Group to launch its brand at several travel locations in the UK.
Under the partnership, SSP Group will operate BrewDog bars at airports and railway stations, which are planned to open over the next few years.
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The first BrewDog bar will open at London Gatwick Airport in December 2023.
SSP UK and Ireland CEO Kari Daniels said: “BrewDog is a globally renowned brand with an incredible back-story and huge potential to do well in the travel space.
“It’s a brilliant next step in our growth to help BrewDog build its brand in the UK travel market and we’re confident that our shared values and combined expertise will pave the way for a successful partnership.
“London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”
This outlet will feature BrewDog’s signature design elements such as its Zoom pods, photo booth and a game space.
Guests will be offered BrewDog’s classic alcoholic and low-alcohol drinks, including spirits, cocktails, wines, soft drinks and food items such as chicken wings.
BrewDog CEO James Watt said: “SSP completely gets our aspiration to bring fun to the airport and has the operational expertise to deliver our brand in what can be a challenging environment.
“We’re always looking to reach new customers and working with SSP gives us a great opportunity to bring BrewDog to travellers across the world.”
In February 2023, BrewDog partnered with Budweiser China to expand its pub footprint in the country over the next three years.
